P. Heuschmidt

Paul is a UX & product designer working at the edge of software and craft. I make things people return to: AI products, social-impact tools, and the occasional infinity-mirror portal. Currently at Vidably.

AI chatComing soon
Ask about my work, process, or the butterflies…
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BeFreed.ai

Product Design2025

Two new features and a refreshed reading experience for an AI-powered microlearning app, designed to keep people coming back and finishing what they start.

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Portal to Hell

Spatial / Hardware2024

An infinity-mirror mystery room built into San Francisco's Gregangelo Museum. Months of firmware, soldering, and mirror dust to make a doorway glow.

“I make things people return to: AI products, social-impact tools, and the occasional infinity-mirror portal.”
MDes HCI, CCA · previously Levity AI, Berlin
Paul at the beach
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MileOne

Mobile App2024

A mobile running companion that meets new runners where they are, pairing a personalized plan with an AI coach that adapts mile by mile.

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Circuit City

Rebrand2023

A bold rebrand and storefront redesign that gave a former American retail giant new life, with a fresh identity and clearer journeys throughout.

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Platonic

0→1 Product2023

A networking app for lonely professionals who just moved to a new city. Research-led and built 0 to 1 to turn strangers into a community.

About Paul

Base
San Francisco, CA
Training
MDes HCI, California College of the Arts
Previously
Levity AI, Berlin
Currently
Vidably
Off-screen
Running, climbing, tattoo design, electronic music